OVERVIEW
Key Art: THE FAMILY BUSINESS NEW ORLEANS. (2024)
As part of the Kimono Kid campaign, I was tasked with developing a fresh visual direction that illustrated the vibrant, but tense tone of the series. These characters were being newly introduced, and the art was intentional in capturing the attention of the existing Family Business audience, while alluring new audiences as well.
ROLE & RESPONSIBILITIES
Role: Lead Art Director
Responsibilities: Key art concept and design direction. Visual branding for campaign rollout including print, OOH, and digital assets.
