OVERVIEW
Key Art: CARL WEBBER’S THE FAMILY BUSINESS SEASON 5. (2024)
As part of the The Family Business Season 5 campaign, I was tasked with developing a fresh visual direction that illustrated the vibrant, but tense tone of the series.
ROLE & RESPONSIBILITIES
Role: Lead Art Director
Responsibilities: Key art concept and design direction. Visual branding for campaign rollout including print, OOH, and digital assets
