OVERVIEW

Key Art: CARL WEBBER’S THE FAMILY BUSINESS SEASON 6. (2025)

As part of the The Family Business Season 6 campaign, I was tasked with developing a fresh visual direction that illustrated the vibrant, but tense tone of the series.

 ROLE & RESPONSIBILITIES

Role: Lead Designer

Responsibilities: Key art concept and design direction. Visual branding for campaign rollout including print, OOH, and digital assets